Who you serve
A niche chosen from evidence, not imagination.
- Mapping your experience to the market
- Testing a niche with five real conversations
- Naming the problem you solve in the buyer's own words
Coach training · Building the business
Coach Practice Launch
Turn coaching skill into a practice that pays — without the hustle theatre.
8 weeks, one live workshop per week plus weekly accountabilityMaximum 10 participants20 hours of workshops plus peer accountability
Overview
What this program covers
Eight weeks of practical business building for trained coaches. We work through who you serve, what you sell, how you price it, where clients come from, and the honest economics of your first year — including the parts most programs skip, like what happens when the first three months earn nothing.
Who it is for
- Coaches who have completed training and want paying clients
- Internal coaches preparing to launch an independent practice
- Consultants and HR professionals adding a coaching service line
Entry requirements
- Coach training completed (ours or equivalent)
- Willingness to have real conversations with real people during the program
- A working week of at least four hours available for the business
What you will be able to do
- A defined niche and a written offer you can describe in one breath
- Pricing you can defend, with packages that make sense to buyers
- A 90-day acquisition plan with weekly actions and metrics
- A website and profile that support the offer instead of undermining it
- A realistic twelve-month financial picture, including a slow start
Curriculum
Every module, session by session
You can see exactly what is taught before you pay for any of it.
What you sell
Offers that are easy to understand and easy to buy.
- From hourly sessions to outcome packages
- Designing your first three engagements
- Scope, boundaries and what “unlimited support” really costs
What you charge
Pricing with your eyes open.
- Building a rate from income needs and real delivery hours
- Raising prices and handling resistance
- Corporate rates, procurement and invoicing
How clients arrive
A system rather than hope.
- Referrals, networks, content and partnerships — ranked by effort and yield
- The consultative sales conversation, step by step
- The 90-day plan with weekly numbers you will actually track
The practice behind the work
Contracts, records, money and sustainability.
- Agreements, notes, data protection and insurance basics
- Supervision, peer groups and avoiding isolation
- The honest first-year economics and a survival plan
Tuition
Options for this program
Installment plans are interest-free. Employers can be invoiced directly, and a completion report is provided for the sponsor.
Most chosen
Practice Launch
$1,650
or 3 monthly payments of $575
Best for: Coaches with training and few or no clients
- Eight live business-building workshops
- Offer, pricing and package templates mapped to your niche
- A 90-day client acquisition plan with weekly accountability
- Sales conversation scripts that stay honest and consultative
Launch + first-client sprint
$2,450
or 4 monthly payments of $625
Best for: Coaches who want structured help until the first client signs
- Everything in Practice Launch
- Four 1:1 sessions during your first 90 days
- Review of your website, offer and outreach before you send it
- A pricing review once you have real market feedback
Prices shown are indicative for the current cohort and confirmed in writing before enrollment. Nothing is charged through this website.
Questions
Questions about Practice launch
How quickly will I get clients?
Some participants sign their first paying client during the program; others take three to six months. We will not pretend a timeline, because it depends on your market, your availability and how many conversations you have. The plan is designed to make the effort compound.
Do I need a website before I start?
No. You will leave with a clear brief for one, and we review it in the Launch + sprint option. Most coaches win their first clients through conversations long before a site matters.
Other programs
Next step
Apply to Practice launch
Send your application and an advisor will confirm the fit, the cohort dates and the payment route — before anything is charged.